The official rules are as follows: swallow one entire teaspoon of cinnamon without drinking anything, in under 60 seconds.
Much spitting out of half-chewed crackers ensues.
Have some Pepto Bismol ready, folks.
Okay, maybe not that, but close.
She was spotted writhing around on the floor April 27 at the Beverly Hills Club in Vienna, Austria.
The cinnamon challenge has resulted in vomiting, increased risk of pneumonia, and even collapsed lungs.
It hit the net in 2001, and has been circulating ever since.
At that age, she moved.